African + Eastern is the largest importer, distributor & retailer of beverage alcohol brands in the Middle East and Arabian Gulf region. A wide range of Beer, Wine, Spirits & Champagne is imported from over 40 countries across the world. A+E also supplies to regions’ leading hotels, restaurants, clubs, lounges and also service Emirates Airlines, Etihad Airways, Abu Dhabi and Dubai Duty Free among others.
Challenge
Client was looking for a reliable agency, who could produce culturally conscious artwork, to manage their graphics needs for both ad-hoc requests, and marketing and promotion campaigns.
Solution
As part of our ongoing relationship with African + Eastern, we create for them in-store branding, flyers, ads, banners, newsletter, catalogues etc. It is essential that we understand the cultural sensitivities of the region and reflect those in our artwork.
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